特色农业视角下山西小米的品牌价值及其实现

doi:10.3969/j.issn.2096-1197.2019.02.23

Journal of Northern Agriculture ›› 2019, Vol. 47 ›› Issue (2): 130-134.doi: 10.3969/j.issn.2096-1197.2019.02.23

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The value and path to realization of the brand Shanxi xiaomi

CHANG Leyue[1];ZHAI Xujun[1]

[1]College of Economics and Management,Heilongjiang Bayi Agricultural University,Daqing 163000,China

Received:2019-02-02 Online:2019-02-19 Published:2019-08-19

Abstract

Abstract: Brand development is a key way to enhance the competitiveness of specialty agricultural products.Shanxi province is rich in miscellaneous grains and is known as the“small grain kingdom”.Xiaomi is the most important grain crop in Shanxi province.Local characteristics have been used to create the well-known public brand of Shanxi xiaomi,enhance its brand awareness,expand its market share,and increase farmers’income. In this paper,the conditions for ensuring the realization of the brand value of Shanxi Xiaomi were analyzed,and the path to the realization of the brand value of Shanxi Xiaomi are described.

Key words: Characteristic agriculture;Shanxi millet;Brand value

CLC Number:

F326.11

CHANG Leyue;ZHAI Xujun(College of Economics and Management,Heilongjiang Bayi Agricultural University,Daqing 163000,China). The value and path to realization of the brand Shanxi xiaomi[J].Journal of Northern Agriculture, 2019, 47(2): 130-134.

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https://journal30.magtechjournal.com/bfnyxb/EN/Y2019/V47/I2/130

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The value and path to realization of the brand Shanxi xiaomi

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