Abstract: After a concrete analysis on the three traditional mutton sheep sales models of fattening farmer of rural area in Changji,concluding doorstep sales model,slaughtering sales model,livestock market sales model,this paper make a comparative analysis on the sales models from three aspects concluding the transaction costs,the market risk and the profits fattening farmers faced,and finally get the conclusion that fattening farmers of rural area in Changji have a serious lack of interest,not only need to pay certain transaction costs,but？have to bear big sales risk,get small and unstable profit in the traditional sales models nowadays.