Abstract: Based on the meat and vegetable circulation tracing system and 278 consumer questionnaires＇ survey data of twopilot cities in Anhui province, using logistic model, this article analyzed consumers buying behavior for labeled with tracecode pork. On the basis of existing research, this article increased four new explanatory variables. The resuhs showed thatthe above four new variables and consumer＇s recognition and trust for labeled with trace code pork, the highest family degreeof cuhure, and the balance of payments had significant positive influence on purchase behavior; Consumer＇s evaluation aboutthe situation of food satety, consumer status evaluation tor pork quality- and satety and age had significant reverse influenceon purchase behavior.