Abstract: After it comes to the twenty-first century, the consumption patterns of agricultural products begin to change with the rapid development of China＇s economy, the increase of income of urban and rural residents, the improvement of the quality of people＇s life and the change of their lifestyle; therefore, the simple trade mode of original farmer＇s market cannot meet the consumer＇s demand. Meanwhile, the emergence and development of supermarket leads a serious impact on the existing pattern of farmer＇s market. On the basis of the analysis of the traditional circulation mode of agricultural products as well as the main factors which influence the farmer＇s market because of the fast development of supermarket, this paper explores the effective approaches to deepen the reform of the original farmer＇s market, and to improve its competitiveness in the era.