Abstract: This study aimed to understand the marketing status of pig premix feed in Liuan City of Anhui Province, and to provide references for rational choose of premix feed for pig farmers as well as for scientific definition of sales strategy for premix feed manufacturers. The use status of premix feed in pig farms in this region was investigated by telephone survey and interview. The results showed that the usage rate of premix feed was elevated with the increase of years engaging in pig breeding of the pig farmers; for pig farms with different breeding modes, the premix feed was more preferable by the fattening pig farms; the usage rate of premix feed was elevated with the increase of annual output of fattening pigs; reasonable price, stable product quality, timely goods supply and preferential sales policy were conducive to maintain the pig farmers′ loyalty to the premix feed products. According to the above survey results, the following suggestions were put forward for premix feed manufacturers, they should take veterinary drug and feed distributors as the main distribution channels, take pig farms with large scale and longer breeding time as the key targeting customers, strengthen after-sales service in combination with flexible sales policy, cultivate the high-quality customer loyalty, and continuously improve the market competitiveness of products; for pig farms, they should choose the premix feed products with good brand image, reasonable price, stable quality and good service.

Key words: pig premix feed marketing survey suggestions