Abstract: The goose is one of the earliest domesticated poultry species, which possess multiple values such as meat, egg and down production. China is one of the core producing countries of the global goose industry. In recent years, driven by multiple factors such as technological innovation, policy support, and consumption upgrading, the goose industry has continued to expand and develop in China. To promote the development of the goose industry, this paper systematically reviews the development status of goose industry based on literature survey, market investigations, and industry practices. The study found that the industry has formed a regional development trend of "retreating in the east and advancing in the west, moving north and expanding south", and Yangzhou Goose, Tianfu Meat Goose, Jiangnan White Goose and other new varieties （supporting lines） have successively passed official evaluation, effectively meeting the market demand; the farming models continue to develop toward scale and intensification; the construction of disease prevention and control systems has been gradually improved; the consumption patterns continue to innovate. However, China′s goose industry still faces many challenges: genetic resource degradation is serious, and breeding progress lags behind the needs of industrial development; the price of main feed raw materials continues to rise, resulting in rising farming costs; goose viral diseases and bacterial diseases are concurrent and prevalent, and the problem of antibiotic residues is prominent; low-price competition is common, and product homogenization is severe; and the pressure of environmental protection compliance and rectification of small and medium-sized farming entities is great. In response, the paper proposes development countermeasures such as accelerating the breeding of new varieties, strengthening the protection of genetic resources, broadening the sources of feed raw materials, accelerating the intelligent upgrading of farming models, deepening the integrated development of the whole chain, and improving the utilization system of manure resources, aiming to promote the transformation of the industry from scale expansion to high-quality development and contribute to rural revitalization.

Key words: goose, industry development, breed cultivation, farming model, disease prevention and control, market consumption