Animal Husbandry and Feed Science ›› 2021, Vol. 42 ›› Issue (4): 103-109.doi: 10.12160/j.issn.1672-5190.2021.04.018

• Animal Husbandry Economics and Information • Previous Articles     Next Articles

Mechanism of Interest Connection between Dairy Farmers and Leading Enterprise under Cooperative Model—A Case Study Based on Gujarat Cooperative Milk Marketing Federation Ltd.

PENG Hua, ZHANG Chao, NONG Jie-ning, DONG Xiao-xia   

  1. Agricultural Information Institute,Chinese Academy of Agricultural Sciences,Beijing 100081,China
  • Received:2021-04-09 Online:2021-07-30 Published:2021-08-25

Abstract: The interest connection between dairy cow raising and dairy product processing is deficient in China, which fundamentally restricts the healthy development of the dairy industry. In order to fully draw lessons from the international experiences of interest connection mechanism established by the large dairy enterprises, based on the data and information obtained from Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF),one of Global Dairy Top 20, and its subordinate cooperative official website, this study assesses its products research and development, products marketing, brand strategy and other interest creation mechanism, and analyzes the achievements obtained in the establishment of interest distribution mechanism via Amul cooperative model. Furthermore, this study proposes that China should draw lessons from the development experiences of GCMMF, stabilize the development of dairy industry based on the domestic market, strengthen the status of medium and small dairy farmers in the industry, and develop dry dairy products industry to perfect the industry chain.

Key words: interest connection, interest creation, interest distribution, Amul cooperative model

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