Abstract: The pig industry is not only a foundation of Yunnan Province′s agricultural and rural economy, but also a critical industry for Yunnan Province to establish a world-class green food brands. It is of great significance to build autochthonous pig brands. This paper analyzed the basic status of product brand construction of some pig breeding companies and 15 autochthonous pig breeding enterprises in Yunnan Province. In light of the issues that exist in the construction of autochthonous pig brands in Yunnan Province, such as the lack of influential regional public brands, the weakness of pertinence and systematicness of brand promotion, and the unclear product brand positioning, this paper offers some recommendations, including brand positioning differentiation, product diversification, marketing means diversification, breed improvement, and manufacturing process standardization, in hoping to provide references for the development of autochthonous pig industry and upgrade of the pork brands in Yunnan Province.

Key words: Yunnan, autochthonous pig, breeding, supply, brand