Abstract: With the development of socio-economic and the acceleration of urbanization process, the independence, closure, and individuality of ur ban families and the aging of population have become increasingly prominent in China. And the ways of leisure, consumption, and emotional sustenance of residents have increasingly diversified. Aiming at a series of social problems caused by the increasing number of pets, the paper presents the problems of keeping pets in urban and rural areas and also put forward the improved measures.