Animal Husbandry and Feed Science ›› 2011, Vol. 32 ›› Issue (3): 93-93.doi: 10.12160/j.issn.1672-5190.2011.03.051

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5P Marketing Strategy on Sodium Diacetate Used as Feed Additive

XIE Qing-ruo, ZHENG Li-wen, LI Ke-lin, LING Xin-long (Department of Biological and Chemical Engineering ,Guangxi University of Technology, Liuzhou 545006, China)   

  • Online:2011-03-20 Published:2011-03-20

Abstract: Traditionally, 4P marketing strategy, involving in product, price, place, promotion, was applied to sell sodium diacetate. Nowadays, a new 5P strategy was presented by establishing marketing platform based on the previous project. Meanwhile, the application of the new 5P marketing strategy also analysed and explored in the paper.

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